Page 60 - Winter Issue

How does your background in advertising influence your
artistic approach, especially when considering the
communicative power of visual language in both
commercial and artistic spaces?
My background in advertising has given me a strong understanding
of visual language, especially how it can quickly convey emotions
and narrative. In both commercial and artistic contexts, visual
language is essential for engaging viewers, and I apply this to create
immersive experiences that invite interaction. This experience also
taught me how to balance aesthetic appeal with emotional depth,
allowing me to create a unique style that expresses my own
exploration of self and identity. I often hear my work described as
“creepy” or “charged,” which resonates with me because it captures
the intensity and tension I feel in my self-exploration. I think of my
work as a reflection of my inner journey, constantly challenging and
redefining what it means to be human.
Your work often invites introspection and reflection from
the viewer. What kind of emotional or intellectual responses The Body in Blue
do you hope to evoke, and how do you design your Experimental video, 2024
environments to facilitate these experiences? The Body in Blue is a multi-media work that explores the
I hope my work allows viewers to see parts of themselves in it and to close connection between the physical body and the
reflect on their own place within social structures. As a woman, I divine body within a feminist theoretical framework. The
often feel like life’s “game” wasn’t designed for us, yet we continue to artist symbolizes the body trunk and alienates it into an
abstract vessel for divinity and spiritual rituals. In this
adapt. I want my work to help viewers step out of these frames and process, the body forms a distorted vortex, while the
see themselves in new ways within their surroundings. I design spirit plunges into this blue abyss.
environments to encourage emotional responses by using intuitive
visual and auditory elements that bypass pure rationality. This open-
ended narrative allows viewers to engage with the work on their own
terms, finding their own meanings and connections. This emotional
resonance is essential, allowing each person to take away a unique
experience.

Comet Tail
Experimental video, 2024
The comet's tail retraces and
reconstructs memories into
prophetic symbols. Using
uncaptured, hidden, fragments of
memory in the environment, the
artist explores the potential
destinies predetermined by
astrological images moulded from
immediate trajectories of
movement. We symbolise the
Flânerie archive in a female
perspective through the
methodology of arichieving in the
later years of Warburg. Using
them to reinterpret the
Huainanzi's Astronomical
Disciplines and to critique the
taboos and regrets of women in
the margins of history.

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